Anyway, I arrived at the listing appointment and saw a few agents from competing offices and franchises hanging around. Some of them had already done their listing presentation and they all offered the best commission their brokers would allow. I believe there were 4 or 5 agents I was competing against, all wondering who would get the listing.

One of the agents offered a flat fee of $495, one came in with 4% commission, and there were agents from two major franchises - one offered 5% and the other offered 6% commission.

However, I was known in town that I was a "7% agent" and my commission was non-negotiable. What a reputation! They knew up front how much I charge.

Anyway, I entered the house, went to the kitchen and I see the whole family gathered around ... father, mother, 2 daughters with their kids, 2 dogs, 2 cats ... all ready and waiting for me. A bit scary!

As I looked around, on the corner of the kitchen counter were all of my "Red, White & Blue" Newsletters neatly stacked. I knew that was the number 1 reason I was here for a listing presentation.

So, I began my presentation and really did a good job. The father - the decision maker - was satisfied with me. Except - I felt an objection was coming my way that I wasn't prepared for. And boy oh boy did I have a tough time to wiggle out of that objection ...

The father said, "George, we know you charge 7% commission and we also know you will do a good job for us. We would like to hire you, EXCEPT we have a little problem. We decided, as a family, to move back to Kentucky. That means we have 3 houses to sell. In view of that, don't you think we deserve a better deal?"

That objection hit me like a ton of bricks. I asked myself, "What do I do? How do I answer him? How do I handle it?"

You see, by that time, I had taken all my listings at 7% and decided to go for a world record of taking only 7% residential listings. Then, the little voice inside me said, "George, if you screw this up, you'll lose THREE listings. To hell with the world record. It will cost you at least $14,000 - $15,000 in commission." That was a lot of money to lose with one wrong answer.

Do you see how important it is to know when and how to say what? We'll continue with the story ...

I had a difficult time to figure out what to do. I didn't want to lose three listings in one fell swoop. I didn't want to break my unblemished record of 7% listings because my broker was talking about the Guiness Book of World Records. And, of course, I didn't expect to list 3 houses in one night.

Then my experience as a Realtor as well as previous businesses kicked in. I told the father I would list all three houses at the maximum sales price for the neighborhood and the market. If I sold all 3 houses at full list price, the commission would be 7% for each house. If any house sold for less money, we'll sit down and talk. The father felt that was fair and OK'd the deal. (The father was the financier for all 3 houses - it pays to have parents with money!)

The result was that I sold all 3 houses at full list price. However, when one of the daughters' houses didn't appraise at the list price, the father said that I did a lot of work for them and I deserved the 7% commission. A picture of the father's house is below ...

Later, I made lots of money for the family from their real estate, so it paid for them to gamble with me. But, that's another story.

This very special book is a must have for EVERY Realtor. You'll find the most common objections raised by buyers and sellers along with the Tough Answers for those objections for today's market!!

Here are just a few examples of what you can expect in Mr. Real Estate's new book ...

Do YOU know the right answers to the objections below?

Will you cut your commission on my listing if I buy my next home from you?

I already promised to list with the agent from whom we originally bought the home.

I have seen your marketing plan from other agents - what makes yours better?

Why are you suggesting a much lower selling price than the other agents?

I don't see that you advertise too much. How much advertising will you do for my home?

You have too many listings. We need someone who has time for our home.

Before we put our home on the market, we'd like to look for a home.

Why should be pay you a commission if another agent sells the house?

We can always lower our selling price later.

We're not ready to list.

7% commission? Don't you know that disappeared with the dinosaurs?

You said you don't hold Open Houses?

We need to interview more agents before we decide.

I make all the decisions. My wife doesn't have to be here.

The last agent never showed our house.

We have lots of friends who are Realtors.

We have a unique home for the right buyer.

And many MORE objections and answers!

In our slower market, you NEED to hear what [George] has to offer! He is the most innovative marketing guy ever, he was "one of us" and has seen it all. Now he is retired and teaching the world what he knows! 99% of what I do, I learned from George! My numbers from 2005 and 2006 were virtually identical! The first quarter of 07 was my best first quarter ever in 17 years. Despite this slower market, George has found the key to success. I know because I use his stuff daily! Thanks to what I learned from him 4 years ago, when he TOLD me this was going to happen! I was prepared for it! Now, you can look into his "crystal ball" and believe me, he has the answers! Vincent Arcuri Tampa Bay's #1 Agent Since 1995 ERA Gulfcoast Realty 16921 Gunn Hwy. Odessa, FL 33556

And here are more testimonials from recent seminars ...

TESTIMONIAL Golden Dawn Rickets RE/MAX Action First Realty Tampa Bay, FL "... I cannot believe the value we got out of this seminar. I already know I am going to make so much more money this year ... I can't recommend it enough ... George taught us so much about creative financing I know it is going to be a valuable tool not only for myself to invest, but to make my clients a ton of money ..." To watch the rest of this testimonial, go to the video by CLICKING HERE

TESTIMONIAL Howard DeRias Sellstate Innovative Realty Atlantic County, NJ www.hdsells.com "... little did I know I was in for a real treat ... I want to be the #1 agent in Atlantic county [NJ] ... George and Arlene - what can I say? I've never met people who were as hardworking and dedicated to the real estate profession ... I purchased everything they have here. I will make a mint with the information they have given me. This was a very special and unique seminar ... it was absolutely awesome." To watch the rest of this testimonial, go to the video by CLICKING HERE

TESTIMONIAL Collin Forde ERA Showcase Brevard County, FL www.collinfinehomes.com "All the seminars I have been to have been nothing like this one. I don't have to attend any other seminars, only seminars put on by George. The other trainers - forget it ... I'm pumped up and ready to go ... I intend to be #1 ... George is 'Mr. Real Estate' - I'm going to be 'Mr. Brevard' ..." To watch the rest of this testimonial, go to the video by CLICKING HERE

TESTIMONIAL Dear Mr. & Mrs. Real Estate, The Tampa seminar was truly an eye opening experience for me. I was literally inundated with creative financing information that I will implement immediately in my market place on the Outer Banks of North Carolina. Thank you for opening my eyes and mind to a whole new world of land trusts and wrap around mortgages. I look forward to sharing my success stories utilizing what I learned from you and Vince Arcuri ... Thank you again for the invaluable seminar. Best regards, June Cook, ABR Broker REALTOR COOK & Associates Kitty Hawk, NC

TESTIMONIAL Dear George and Arlene, I so enjoyed the Tampa seminar and wanted to say "thank you" for coming. I learned so much from you and Vince. I'm going to do this! ... My goal is to close my first transaction of this type in the next 30 days. Placing my first ad today. Hope to see you the next time you are in Tampa. Sandi Niday People's Choice Realty Services Valrico, FL

Oh, yeah. YOU have objections to this offer? Are they one of those listed below?

• Objection: What will happen if one of your answers to an objection doesn't work?

  Answer: It can happen because there's no perfect answer for every situation. Except, you will be able to handle 90% or more of the objections - SUCCESSFULLY!

• Objection: Do I have to memorize the answers to the objections?

  Answer: You SHOULD! A "hit or miss" answer could cost you lots of money in commissions. There is always some objection either the buyer or seller will throw at you, so you have to be prepared to handle them. Besides, what will you do? Carry the book around and look up the answer? Remember, real estate is not "smooth sailing." I've been there and done that.

• Objection: Suppose I think the objection is dumb. Do I have to answer it?

  Answer: Never consider ANY objection as "dumb." It's not "dumb" to the buyer or seller. Just be careful with your answers because some people are very sensitive. For them it is NOT a "dumb" objection or question.

• Objection: I can't afford Mr. Real Estate's new book.

  Answer: You actually can't afford NOT to have it! The book contains top secret, proprietary information you won't find anywhere else. You see, ONE correct answer to a tough objection can make you thousands of dollars. Besides, I made it very affordable. In fact, I don't think I charged enough - the price should be much higher.

You see? I can hear the objections from you and I can answer them all. Call it 20 years of experience in the trenches!

Because business is slow for many agents and the content of this book is so important, I'm offering it at the lowest possible price so it's affordable for EVERY Realtor.

Your investment for this phenomenal book is less than a Kentucky Fried Chicken Family dinner. What used to be $10.99 is now almost $30! Even pizza ... order a pizza with a few toppings plus delivery charges, and you're looking at $30!

So, give up the pizza or Kentucky Fried Chicken for one night and get the most important book you'll ever find for your business! Besides, the book is a lot more beneficial for you than the pizza or fried chicken.

I'm going to sweeten the deal for you ...

If you ever wanted the most incredible free - or almost free - marketing ideas for your business, our "Savvy Marketing" CD is it! We normally sell this CD for $47, but it can be yours for FREE with your purchase of "Tough Objections - Tough Answers.

So, don't procrastinate ... the sooner you discover the right answers to buyers' and sellers' objections, the sooner you'll start to make MORE commissions!

Keep the book for the next 30 days. Test it. Use it. You have ZERO risk. If you don't like it, if "Tough Objections - Tough Answers" doesn't work for you, or for whatever reason you don't want it, pack it up and send it back in resalable condition - including bonus CD. No hassle. No questions. Simple as that. All refunds or credits are for the purchase price excluding shipping/handling charges. Purchaser pays for return shipping.

As you can see, I've done everything I can to counter your biggest objections about not getting this book. You're not only getting a great book at the cost of a family dinner for 4, but you're also getting our $47 "Savvy Marketing" CD as a BONUS!

What's good about the "Savvy Marketing" CD is that you'll find numerous ways to market yourself and your business at no cost - or very little.

Do you still have an objection that you don't need "Tough Objections - Tough Answers?" Listen, it's normal for buyers and sellers to have objections before they purchase anything - not just houses.

Objections come up in ANY market (up or down) and every price range. The key is knowing how to handle them ... not many agents do.

Also included in the book is a chapter about lowering the price ... WITHOUT any objections from the seller. Knowing the right answers at the right time can save you a ton of money. And they can also make you a ton of money.

When creating the book, I also thought about the future. I left some white space for each objection so you can add either more objections or answers you created for those objections as you progress in your profession. It doesn't matter how long you've been in the business, there will always be objections from sellers, buyers, expireds, FSBOs, agents, and brokers.

Here's the biggest objection of today - from real estate agents. From my personal experience, I made an offer that was ridiculously low and the agent said that the seller would never accept it.The seller did.

And just yesterday an agent told me, "My husband and I are moving. We found a beautiful, completely remodeled condo on the beach." I asked her how much she paid. She said, "You won't believe this. We made a sort of joke offer on the condo, $100,000 below the asking price. The listing agent said the seller will never accept it. Guess what - the seller took our offer."

So, agents, don't set up objections before they even occur. You never know what the seller will or will not accept.

Don't procrastinate ... the sooner you discover the right answers to buyers' and sellers' objections, the sooner you'll start to make MORE commissions! Reserve your copy of "Tough Objections - Tough Answers" TODAY!

YES! I want the "Tough Objections - Tough Answers" Introductory Offer that includes the "Savvy Marketing" CD as a bonus!

You have 5 ways to order "Tough Objections - Tough Answers" ...

1. Order online using your Visa, Mastercard, Amex, or Discover card.
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The fastest way to claim YOUR copy of "Tough Objections - Tough Answers" AND the bonus "Savvy Marketing" CD worth $47 - use our SECURE shopping cart by clicking on the order button below. Our shopping cart uses the latest encrypted technology so your information is safe and hacker-proof ...

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Wishing you great success ...

Best regards,

George Paukert
Mr. Real Estate

P.S. Don't wait around and say you'll get this fantastic offer LATER! It won't be around for long. Once our supply of "Savvy Marketing" CDs are gone, the bonus will be gone. Use our secure shopping cart to order your copy today...

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How to Make Life Changing income with "The Art of Listing & Selling Luxury Homes! PART 2." Part 2 is completely different than the original book (above). You'll find out what luxury home sellers are looking for in an agent ... right from the horse's mouth. You'll also learn the step-by-step - from A to Z process for listing and selling luxury homes. What can be better than that? Get a giant head start on your competiton! For details about our LATEST best selling book, Click Here.

"Keep In Touch/The Prospector CD" - On the "Keep In Touch/Prospector" CD you receive 24 newsletters + 1 Bonus newsletter. Written by Mr. Real Estate, each one of these newsletters asks for business. You cannot lose! You don't have to do much. Each newsletter is already written for you in a Word document. All you have to do is personalize it and customize to your business. Also included is our Free BONUS Report, "The Prospector," which shows you how to use the newsletters for maximum results. Click Here for details.

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As a sales professional, you MUST know what you are going to say to seller AND buyers. You cannot just "shoot from the hip" and expect to be a successful agent. Our "TOP SECRET" book and "It's All in the DELIVERY!" CD gives you 11 canned listing presentations and scripts you can use for all occasions. Click Here for more details.

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Mr. Real Estate created the Real Estate Agent's Survival Guide" for ALL real estate professionals. It's packed with a multitude of different activities to help you THRIVE in the real estate business. Learn about a segment of the business most agents ignore - and get all the forms you need to work it. You won't find this information ANYWHERE ELSE! Click Here for more details.

Discover the "tips and tricks" for using direct mail to home sellers, FSBOs, expireds, buyers, and more. All letters on the CD are in Microsoft Word ... quick and easy for you to personalize and mail out. Click Here for more details.

With interest rates rising, "exotic" ARM loans coming due, a slowing market, and new federal lending guidelines going into effect, foreclosures are rising at a rapid pace. The news may sound like doom and gloom, but it's really GOOD NEWS for Realtors and investors who learn "How to Win the Foreclosure Game!" Are YOU one of them? To get the details Click Here.

"Secrets of the Millionaire Listing Agents" is totally different from ANY real estate book you bought before. Why? I show you how to use "the secret" - the Law of Attraction to explode your real estate business. And then I show you how to aggressively pursue the business so YOU will become a Top Producer! To get the details Click Here.

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The intent of the "Owner Financing" monthly newsletter is to educate your sellers and buyers about owner financing. When you approach them about selling their home and offering terms to the buyers, they could be more pre-disposed to owner financing. This helps YOU sell their home FAST and for a higher price! The homeowner wins, the buyer wins, and YOU win. To get details about how to subscribe, Click Here.

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